Blog : CRM

imagine.GO helped Dell Healthcare design & launch CRM+

imagine.GO helped Dell Healthcare design & launch CRM+

Dell Healthcare hired imagine.GO to design and launch a CRM solution for health insurance companies.

Dell Healthcare is one of the largest Healthcare Technology Services providers in the world. They provide the people, processes, and technology to help health plans and large health care providers create the healthcare of the future.

The goal of this project was to define the ideal approach for implementing as a CRM solution for health insurance companies.  We used our 15+ years of implementation experience to not just design and build a technical solution, but also define the best way to implement it for Dell and its health care clients. Our work included how to set client expectations, how to make key design decisions, the best way to set up user roles, and our expert recommendations for customizations to the core Salesforce system.

Our final product produced solutions for health insurance lead management, sales, onboarding, service, and even care management. A high-level view of a few of the features in the solution are shown in the images below.

imagine.GO provides Salesforce CRM implementation services for healthcare companies using our proprietary delivery methodology (Decision Driven CRM Design). We also develop our own Healthcare Applications, currently available on the AppExchange.

to your health,

The Team at imagine.GO

imagine.GO to Present at Dreamforce 2016

imagine.GO to Present at Dreamforce 2016

We have been busy this year helping companies launch new healthcare products.  We have been doing some killer work on the  platform for one of our clients CareCentrix. CareCentrix is the leader in managing patients from high-cost hospital settings into the comfort and safety of their homes. For 20 years, they have worked with payors and providers to create programs that improve quality and lower costs via patient care in the home.  We love this client because they are serious about our triple aim of creating real value in healthcare. To us, “value” is measured in:

  • Improved consumer experience yielding an informed decision maker aligned to their risk and reward;
  • Increased access to necessary care through an engaged delivery system; and
  • Reduced aggregate cost of care, with a market-driven, balanced incentive and reward model.

Speaking of Salesforce, we had planned to skip Dreamforce this year – but our partners there convinced me otherwise.  



We are presenting in the Dream Theater on our Health Cloud implementation and our client (CareCentrix) is on one of the main stages.


We are set to speak at Thursday, October 6, 12:15 PM – 12:40 PM and the Moscone South, Industry Partner Theater.

Our presentation is titled: Using Health Cloud to Shift Patient Care to the Home

Annual healthcare costs are $3.0 trillion. A solution is to move care from high-cost arenas into lower cost one. imagine.GO is a health-focused innovation consultancy that also develops applications for the AppExchange. Come and see our solution enabling healthcare delivery in the home using Health Cloud and Communities.

Please use this link to enroll in our session: 

best wishes,