Design Your Decision Model

imagine.GO believes your products’ value proposition must first and foremost align to your ideal customer’s value drivers. You can apply our modelH Healthcare Value Proposition Canvas method to create clear linkage between product features, benefits, and value proposition. You can then define how this value is augmented or subtracted through the consumers’ healthcare influencer ecosystem.

imagine.GO believes that ultimately a company’s value is just the sum of the decisions it makes and executes. Lack of attention to the decision-making process can thwart the best-designed business models and undermine performance in the organization that delivers them. Both big, one-off decisions and small, routine decisions cumulatively have a significant impact on the customer’s realization of your value proposition. And a Go-to-Market Plan only results in success if the organization running it can make and execute key decisions better and faster than its competitors.

As part of modelH, we examine how to apply business model innovation to the way a new product, business line, or company is managed. We call this Operational Interconnectivity, and we measure it through Decision Driven Design. Our approach is particularly effective when implementing a CRM system to support your business model. Our It boils down to identifying the right decisions that need to be made and designing the organizational authority so they can be made in an effective manner.

We can help you do all of this. Let us work with your organization to develop and implement a set of formal organizational arrangements that connect the people, process, and technology based on mission critical decisions. We can also shape employee behavior by enabling people to do the right work through role delineation. And finally, we develop talent among leaders to sustain the decision-driven model. Implemented correctly, these practices have repeatedly been shown to reduce time-to-market, improve partner satisfaction, spark innovation, and improve morale within an organization. 

We can help your company with:

• Connecting the organization around mission critical decisions.
• Shaping employee behavior via RAPID roles.
• Implementing Decision Driven Design into your CRM.
• Developing leadership to sustain your decision driven model.

The Key Activities of a business model are the tasks required to run the business and support the completion of the customer’s Job-to-be-done (JTBD). The Key Resources are the team members who do the tasks.  We, we align your Activities and Resources around your mission-critical decisions. At a high-level we:

1. Identify key business model decisions throughout the key activities;
2. Determine where in the organization those decisions should happen;
3. Realize what level of authority decision makers need; and
4. Organize the key resources into RAPID roles around your value proposition.

As part of the modelH method, the imagine.GO Decision Driven Design Process follows these 6 steps:

1. Define the Decisions
2. Define the Roles
3. Define the Decision Criteria
4. Define the Decision Evidence
5. Define the Decision Analysis
6. Review the Decision Outcomes

This process starts by clarifying the decisions important to your company’s success.  Second, it defines the Roles (using RAPID Roles: Recommend, Agree, Perform, Input, Decide) required to make, inform or support those decisions. Third, it defines the Criteria used to measure those decisions. Fourth, it defines the Evidence used to make, inform or support those decisions. Fifth, it clarifies how Analysis is used to form the Evidence used in your decision-making. And sixth, it establishes the Review process used to evaluate the decisions made.  Implemented correctly, these practices have repeatedly been shown to reduce time-to-market, improve partner satisfaction, spark innovation, and improve morale within an organization. Your employees will have:

1. a clear understanding of their business model,
2. a clear understanding of the decisions they need to make, and
3. a clear understanding of how they will be held accountable for them.

The result of the process is a Decision-Driven Organization with an automation-assisted decision-making process so employees can confidently perform their duties and produce the desired results.