DSM Personalized Nutrition

imagine.GO collaborated with DSM, an international Pharma company, to develop a Personal Nutrition App designed to encourage individuals to make small dietary and behavior changes.

About

DSM is a $12 billion company and a leader in life sciences and nutrition. DSM has a proven track record in helping individuals create health assets through nutrition and other lifestyle changes.

Work

DSM wanted to build a unique wellness app based on their 100+ year foundation in nutrition. Titled GPNS, their goal was to provide an app with personalized dietary recommendations that supported behavior changes such as physical activity and rest. DSM hired imagine.GO to help design the app and commercialize it in the lucrative and growing employer wellness market.

imagine.GO used modelH to define the User’s jobs-to-be-done within a health and wellness program. We then created a corresponding value proposition that was compelling to the Buyer of GPNS – the employer benefits manager. We used this clarity to construct a minimum viable product that could be taken to market. We also developed the marketing channels and collateral to support eh product launch and its commercialization.