Trionfo

Because Trionfo is a newly formed company, there was a lack of clarity and consistency in the existing brand and marketing materials. imagine.GO helped Trionfo build a definitive brand strategy and a cohesive value message. We then created their marketing artifacts to communicate this value to the market.

About: Trionfo is a technology solutions company that empowers better benefits decisions. They provide benefits administration and private exchange platform to providers, carriers, employers and consumers within one framework. Their comprehensive solution that provides employees with end-to-end simplicity and step-by-step guidance to help them make the right decision.
Work: imagine.GO applied our signature brand-building process to define the key strategic attributes of the Trionfo brand along with its top-line look and feel. We started with internal and external market research to understand the brand’s unique attributes and how they are currently perceived in the marketplace. This research provided valuable input for developing the differentiating aspects of Trionfo brand’s value proposition and competitive positioning. We then built Trionfo’s Brand Platform to identify the unique elements of the brand story and the value it carries in the marketplace. Part of this was a new brand image & identity system. The development team used this new platform to modify the software while imagine.GO updated all of the marketing collateral.