Linkwell Health

About

Linkwell Health, a Spark Capital company, is a comprehensive consumer engagement platform integrating actionable content with valuable coupons empowering consumers to improve their well-being while also enriching their membership experience.

Work

At Linkwell, imagine.GO deigned an ecommerce/rewards platform to complement Linkwell’s core marketing content product. We also created a product pivot for their core offering that helps health plans maximize STARS reimbursement through customer-behavior pathways. In addition, we served the CEO as a management consultant to help him and his leadership team understand the complex healthcare marketplace.

Quote

Gregg Michaelson, CEO of Linkwell Health: “Linkwell Health collaborates with health plans and consumer goods brands to motivate and reward members to choose healthy options. We are a venture capital backed company with a team that has decades in the health and wellness industry. We felt like we built a better mousetrap for health plans to drive behaviors with their members, but we needed help making them understand. To get there we hired Kevin Riley. Kevin has deep healthcare domain experience. This combined with his product design approach, modelH, enabled us to extend our current business model and provide more value to our customers. Kevin helped design and launch our ecommerce/rewards storefront product and our new Pathways product as well. All in a couple of short months. Both of these are natural extensions of our core product and exactly the type of innovation our health plan customers have been asking for. I am impressed with his consistently outstanding speed and quality of work product. He is also reliable and works across boundaries and stakeholders to bridge the gaps he finds in getting the work done. It is always a pleasure to work with Kevin and we feel we receive valuable insight beyond our expectations each time we engage him.”