imagine.GO believes every healthcare company should become familiar with and practice the discipline of persona development. The Customer Discovery portion of modelH is used for understanding your customers and keying in on what matters to them most (their value drivers) when making a healthcare related purchase decisions.
Hire imagine.GO to work with your consumer, product, and marketing teams to help them learn why your company needs healthcare-focused consumer personas, and teach them how to develop them quickly. Work with us to understand how our healthcare-focused Customer Discovery building method takes into account the ecosystem of consumer health influencers, a consumer’s retail-purchase value position, and their health jobs-to-be-done. Let us help you ensure your business or product’s value proposition meets your ideal customer’s value drivers.