United Healthcare Member Perks

United Healthcare Member Perks

United Healthcare (UHC) is an operating division of UnitedHealth Group, the largest single health carrier in the United States. It is part of family of companies that deliver innovative products and services to approximately 70 million Americans. UnitedHealthcare’s nationwide network includes 768,471 physicians and health care professionals, 80,000 dentists, 5,675 hospitals, and pharmaceutical management programs for 13 million people.
At United Healthcare, imagine.GO helped augment the design of their Medicare Advantage member ecommerce platform – called Member Perks Plus. UHC uses Riley’s our modelH method to design many of their product innovations. Here we applied our expertise in the health e-commerce space to clarify the strategy and experience for the website and storefront.

Nick Shutwell, VP, Business Development at UnitedHealthcare: “UnitedHealthcare has had the pleasure of engaging Kevin Riley on a number of high-impact initiatives in the areas of retail healthcare, partnership marketing, clinical, and consumer engagement. Kevin brings tremendous insight and industry knowledge that allows him to communicate well with cross-functional teams of leaders, marketing, clinical staff, etc. With healthcare being a very complex industry, Kevin is able to facilitate the design of new business models and strategies by applying the modelH Business Canvas process, which also brings various stakeholders along in the process. Kevin is also willing to roll-up his sleeves with research, writing business plans, etc. in order to advance initiatives with tight timelines. I would recommend Kevin to other firms seeking to leverage these skillsets and capabilities.”